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The Association for Financial Counseling and Planning Education (a non-profit 501c3 organization) describes financial educators and counselors as enablers who encourage individuals and families to view positively behavioral adjustments as they prepare to make financial decisions.

As a society our most important asset is our ability to make money... and, our biggest liability is our obsession for spending it all. Educators mentor while financial service professionals ustheir technical training to offer product solutions as they match a client's preferences to a product or strategy. These are two separate functions which serve to enhance a purpose-based approach to financial preparedness. 

Employing these technicians in a holistic way helps you receive the education and support most relevant to moving forward. Iassists both parties in meeting the needs of consumers in two ways... 

First, it creates clearer picture for all things financial and
Second, it merges the quantitative conversation (e.g., cash flow and net worth) with the qualitative (e.g., personal priorities and values) 

What financial educators do... 

* Educate clients in sound financial principles 
* Assist in overcoming financial indebtedness 
* Help clients modify ineffective money-management behaviors 
* Focus clients on achieving financial goals 
* Support clients as they work through financial challenges 
* Help clients understand the mechanics of money management 

Where do they start... 

First, there are ten core competencies relevant to this discussionThis is where they begin to educate the client and to assist them in the introduction of those principles into their personal or business situation. 

Additionally, they support the coordination of product solutions where appropriate. Why... because, staying focused on your financial goals can be difficult. You know what they are and you know you’ll be better off if you stick to them. But you also have a lot going on in your life and it can be hard to remain dedicated to something just floating around in your head. 

Finally, if you’re feeling frustrated know that you are not the only one struggling. People interested in improving their financial situation understand they need a purpose-based approach... but many lack the motivation to pursue those goals in a deliberate way and struggle to make progress.

When requested we use educators trained and credentialed through The Association for Financial Counseling and Planning EducationAgain, this service is designed to help you visualize your situation... your goals, and too assist you going forward. 

Member, the Association for Financial Counseling and Planning Education (AFCPE)
As a non-profit organization they are dedicated to promoting financial education through multiple channels. Although focused more on the challenges of everyday financial life, they do support goals-based planning in both purpose and practice.

AFCPE brings together research, education and practical experience, and supports the profession through comprehensive training, professional development and high-quality resources to help improve the financial well-being of individuals and families. For over 30 years they have worked with the government, the military and a wide range of agencies to set policy. And, continue to collaborate with local practitioners that share their values and vision. Through membership and donations we proudly support the AFCPE mission.

**Service Disclosure**
This service was created to support our commitment to serving a larger financial literacy mission and is offered without cost to participants. This service considers a persons unique circumstances. This is not a cookie-cutter program. It is an individualized approach to financial wellness and living within your means with specific recommendations but flexible enough to adjust to life changes as necessary.